HELLO KITTY™ DAILY

Adorable New Personal DS Assistant Lets Girls Organize Their Lives in Style With The World Renowned Hello Kitty Characters

AUSTIN, TX – Aug. 21, 2008 – Aspyr Media has teamed with Nobilis Publishing to introduce the coolest and pinkest PDA ever to North America. Hello Kitty™ Daily for Nintendo DS™ is the new Personal DS Assistant that Hello Kitty fans and young Nintendo DS owners won’t be able to live without. The title stars the iconic Hello Kitty and other characters as adorable aides that help organize busy lives. Hello Kitty Daily is ideal for managing busy schedules, organizing friends’ contact information, taking notes, keeping track of spending money and even improving efficiency, all with the unique style that Hello Kitty is known for around the world.

“Hello Kitty is one of the most popular and well-known brands on the planet,” said Ted Staloch, Executive Vice President of Publishing at Aspyr. “Hello Kitty Daily for DS is a perfect marriage of style and function, built on this target audience’s ideal platform. Aspyr is a team of experts at managing products based on the world’s biggest franchises and we look forward to making Hello Kitty Daily a huge success in North America.”

Arnaud Blacher, Nobilis Publishing Managing Director, added “Hello Kitty Daily will be for sure the new must have for the millions of Hello kitty fans around the world. It’s adorable, super trendy, useful and totally adapted to the Nintendo DS. A great title to hit the busy casual gaming market! ”

Hello Kitty Daily includes the following features:

• Timetable: A planner for classes and other important activities
• Alarm Clock
• Profile: To customize the DS with personal information
• Budget: To keep track of daily finances
• Calculator
• Diary: A complete agenda for important dates
• Friend directory: An address book to keep track of all your friends
• Notepad: An easy and quick way to take notes

About Nobilis
Nobilis, a Lyon based producer, publisher, and distributor of video games (PC, Xbox360TM, PlayStation®2, PlayStation®3, PSPTM, Wii™, Nintendo DS™, and Interactive DVDs) and video game accessories, was founded in 2001. Nobilis Publishing has developed successful games such as: “My Baby Boy®” and “My baby Girl®” (Nintendo DS™), ” Mountain Bike Adrenaline featuring Salomon”(PlayStation®2), “The Secrets of Da Vinci™”(PC), “Cleopatra™” (PC), and the famous franchises: “Hotel Giant” and “Moto Racer” with over 8 million units sold to date. Nobilis has several distribution subsidiaries in France (Lyon), Spain (Madrid), Belgium, Holland, Luxembourg (Bruxelles), and an office in Italy (Rome). Nobilis Publishing games are already sold in over 40 different countries with the most prominent partners.

Nobilis is also a producer/distributor of accessories thanks to its own brand: Subsonic, a symbol of quality and innovation. These accessories are available for the following platforms: Xbox360™, PSP™, PlayStation®2, PlayStation®3, Wii™ and Nintendo DS™..

HELLO KITTY DAILY ©1976, 2008 SANRIO CO., LTD. © DORASU. © 2008 Nobilis. Nobilis and its logo are registered trademarks of Nobilis. All Rights Reserved. All other trademarks are the property of their respective owners.

About Aspyr Media
Aspyr Media, Inc. is a leading video game publisher that creates, packages and delivers fun to millions around the world. Hailing from Austin, Texas USA, Aspyr strives relentlessly to ensure a quality experience for consumers and industry partners. To fall more deeply in love with Aspyr and its amazing line of products, visit www.aspyr.com and see just how much fun you can legally have.

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